Turn Your Expertise Into Visible Authority
We help B2B founders and consultancies become the public experts in their space — through strategic content, LinkedIn positioning, and thought leadership that drives real pipeline.
Meet Ben & Matthew
Matthew Rickard, Co-Founder, Geography BSc
Ben Manue, Co-Founder, History BA
Durham University graduates with 5+ years each as specialist B2B copywriters, we've spent the better part of a decade helping founders and consultancies turn their expertise into content that builds authority and drives pipeline.
We understand the problem most founders face: you have the insights, but not the time or structure to turn them into consistent, thoughtful content, even with the help of AI.
Our background is in B2B copywriting, LinkedIn strategy, and sales enablement — and we've built a reputation for understanding the nuances of complex industries and making them compelling.
Results That Speak for Themselves
Across B2B copywriting, LinkedIn strategy, and content marketing, here's what our work has delivered.
10+
Enterprise Meetings
For a growing software consultancy
330%+
Network Growth
For a SaaS founder on LinkedIn
23K+
Organic Impressions
Generated for a B2B SaaS brand
100+
B2C Leads/Month
Via programmatic SEO
Our Simple 3-Step Process
Most founders have the expertise. The issue is turning it into consistent, thoughtful content. We've built a simple process that does exactly that — without taking up your time.
1. Extract
We start with short interviews and conversations to pull out your genuine insights, opinions, and expertise. No lengthy briefs. No homework.
2. Create
We turn those insights into clear, compelling thought-leadership content — LinkedIn posts, articles, case studies, and more — written in your voice.
3. Distribute
We get your content in front of the right audience on LinkedIn and beyond, building your reputation as the go-to expert in your space.
Case Studies
A track record built across B2B software, SaaS, PR, and beyond.
Melior — Sales Management
Secured 10+ meetings with large US enterprises, building a robust pipeline for a growing software consultancy.
Many Makers — Social Media Management
Closed a deal with one of the UK's largest telecommunication companies through strategic engagement and content positioning.
Minoa — Social & Content
Delivered 33% increase in LinkedIn followers, 23,000+ organic impressions, 6,000+ page views, plus sales enablement materials including case studies and blogs.
Trax — Business Development & Events
Generated 14 positive responses in one week through targeted outreach and event engagement strategy.
Crowdhandler — Network Building
Achieved 330%+ growth in connections and page followers, expanding reach and influence within key target segments.
Skip Hires — Programmatic SEO
Generated 100+ B2C leads monthly, achieved first-page rankings on multiple keyword chains, and attracted 1,000+ high-intent monthly visitors.
What Our Clients Say
We've worked with founders, marketing managers, and agency owners across the UK and beyond.
Tove, Marketing Manager — Resolution IT
Ben understands the brief every time, returning great articles that fit our tone of voice and address the topic perfectly. The articles are always full of strong, relevant research and statistics. We're pleased to have found Waterhouse and look forward to continuing to work with them.
Andrea, Founder — Admire PR
Ben and Matt are excellent to work with and we are very pleased with the results so far. We fully recommend their services.
Jake Grimley, Founder — Crowdhandler
Everything I'm looking for in content marketing. Digitally aware, business aware, not solely UK-focused, great copywriters and understand the context of the content application on social. Highly recommended.
Simon, Executive — Ink&Dots
Waterhouse's commitment to meeting deadlines was outstanding. We were highly satisfied with all aspects of their performance. We have recommended them to others and will use them again.
Max, Founder — Minoa
The content quality has been really great from start to finish. They've been great at helping us stick to our timeline. They've got a great way of keeping things professional but still enjoyable.
Claudiu, Managing Director — Trusted Proxies
Waterhouse managed and met my expectations in terms of communications, deadlines, and quality of service. I am happy that I could use their service immediately without a lot of back and forth.
Caroline, Founder — Caroline Ratner Communications
We were impressed with their attention to detail and responsiveness. Ben was incredibly knowledgeable and really understood what I needed. They delivered on what they promised, and really great to deal with.
Ready to Become the Expert in Your Space?
Most founders have the expertise. The issue is time and structure. If you're ready to turn your insights into content that builds authority and drives pipeline — let's talk.