Waterhouse Business Development
Fractional expertise in business development, copywriting, and automation. Tailored for ambitious B2B brands seeking measurable growth without the overhead of full-time hires.
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Fractional BD Partners
Ben Manuel & Matthew Rickard
With over 10 combined years in sales and marketing, we specialise in copywriting and automation that drives real commercial outcomes. Our fractional model delivers senior expertise without the commitment of permanent headcount: ideal for scaling B2B operations efficiently.
We work alongside your team to unlock growth, refine messaging, and implement automation effectively. From CRM strategy to content creation, we embed ourselves as an extension of your commercial function.
What We Do
We deliver targeted business development and marketing automation services designed to accelerate growth for small to mid-market B2B companies. Our approach combines strategic thinking with hands-on execution.
CRM Management
Optimise your CRM infrastructure for better pipeline visibility, data hygiene, and sales efficiency. We configure, manage, and refine your systems to support scalable growth.
LinkedIn Sales Navigator
Leverage advanced prospecting tools to identify and engage high-value decision-makers. We build targeted lists and outreach strategies that convert connections into conversations.
Copywriting
Craft compelling blogs, case studies, and adverts that resonate with your audience. Our writing is persuasive, SEO-optimised, and designed to support your sales enablement goals.
Social Media Management
Build and engage your audience across key platforms. We create content calendars, monitor engagement, and amplify your brand presence where your buyers spend time.
Email Automation
Design and deploy automated email sequences that nurture leads and accelerate deal velocity. From onboarding to re-engagement, we keep your pipeline warm and responsive.
Proven Results Across Sectors
Our fractional approach has driven measurable outcomes for B2B clients spanning technology, telecommunications, and professional services. Here's a snapshot of our impact.
1
Melior
Sales Management: Secured 10+ meetings with large US enterprises, building a robust pipeline for a growing software consultancy.
2
Many Makers
Social Media Management: Closed a deal with one of the UK's largest telecommunication companies through strategic engagement and content positioning.
3
Minoa
Social & Content: Delivered 33% increase in LinkedIn followers, 23,000+ organic impressions, 6,000+ page views, plus sales enablement materials including case studies and blogs.
4
Trax
Business Development & Events: Generated 14 positive responses in one week through targeted outreach and event engagement strategy.
5
Crowdhandler
Network Building: Achieved 330%+ growth in connections and page followers, expanding reach and influence within key target segments.
6
Skip Hires
Programmatic SEO: Generated 100+ B2C leads monthly, achieved first-page rankings on multiple keyword chains, and attracted 1,000+ high-intent monthly visitors.
What Our Clients Say
We pride ourselves on delivering exceptional results whilst maintaining clear communication and meeting every deadline. Here's what our clients have experienced working with Waterhouse.
"At Admire PR we are delighted to be working with Waterhouse Writing. Ben and Matt are excellent to work with and we are very pleased with the results so far. We fully recommend their services."
— Andrea, Founder, Admire PR
"Everything I'm looking for in content marketing. Digitally aware, business aware, not solely UK-focused, great copywriters and understand the context of the content application on social etc. Highly recommended."
— Jake Grimley, Founder, Crowdhandler
"Waterhouse's commitment to meeting deadlines was outstanding. We were highly satisfied with all aspects of their performance. We have recommended them to others and will use them again when the opportunity arises."
— Simon, Executive, Ink&Dots
"Waterhouse has always been right on time with their work. They've been great at helping us stick to our timeline. The content quality has been really great from start to finish. And it's been fun too!"
— Max, Founder, Minoa
"Waterhouse managed and met my expectations in terms of communications, deadlines, and quality of service. Communication was good and clear at every stage. I am happy that I could use their service immediately."
— Claudiu, Managing Director, Trusted Proxies
Ready to Accelerate Your Growth?
Whether you need to fill a capability gap, scale your commercial operations, or execute a specific campaign, Waterhouse Business Development offers the fractional expertise you need—without the full-time commitment.
Let's discuss how we can support your business development goals with targeted copywriting, automation, and strategic execution. Get in touch today to explore how our services align with your growth ambitions.